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Introducing: Gap's Lived In Collection for Spring 2014

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Introducing: Gap's Lived In Collection for Spring 2014



As a Vogue Influencer, I'm excited to share Gap's Spring 2014 collection with you. Celebrating the concept of Lived In this Spring season, this collection features products that look and feel like you've owned them forever, in a unique way.
To bring the idea of Lived In to life, Gap created a first-ever tactile print ad which features a fabric logo made from the cotton of a worn-in tee and will be running in the March issue of Vogue. "I am thrilled that Vogue is the magazine to debut Gap’s cutting-edge spring initiative, which uses the page in the magazine to allow the reader to experience the fabric,” elaborates Susan Plagemann, VP and Publisher of Vogue. “One more way Gap and Vogue are leading innovation in fashion." 
Gap chose the worn-in tee that musician, Birdy, is wearing in the ad pictured above to capture the feel of Lived In and to express the concept tangibly. Be sure to check out the campaign in…